éS Skateboarding emerged as a game-changer, setting new standards in performance footwear. The Accel and Koston 1 became instant classics, shaping the evolution of technical skateboarding and defining an era. By the late ‘90s, éS was at the forefront of the tech-skating boom, elevating both style and function in skate footwear.

With a powerhouse team featuring legends like Paul Rodriguez, PJ Ladd, and Bob Burnquist, éS continued to lead innovation. The release of Menikmati (2000) cemented its influence, becoming one of skateboarding’s most revered videos. As the brand expanded globally, éS solidified itself as a dominant force in skate footwear.

As skateboarding trends moved away from bulky, tech-heavy footwear, éS adapted by streamlining its offerings. While core styles became less frequent, the brand maintained its presence through limited-edition drops and strategic releases in key markets like the USA, Japan, and the UK—keeping its influence alive while navigating an evolving industry landscape.

éS returned with a focus on heritage and technical excellence, reintroducing iconic models that defined generations. Embracing a core-driven approach, the brand continues to resonate with skaters who demand innovation, authenticity, and a deep connection to skateboarding’s roots. The legacy of éS is far from over—it’s evolving.