{"title":"Early Black Friday","description":"\u003cp\u003eBlack Friday, ahead of schedule. Get up to 30% off select éS skate shoes and apparel before everyone else. Built for skating, priced to move. Limited time, limited sizes.\u003c\/p\u003e","products":[{"product_id":"accel-fit-light-grey-5101000214-050","title":"Accel Fit","description":"\u003cp\u003eBuilt on more than two decades of Accel heritage, the Accel FIT takes a familiar icon and refines it through one clear focus: fit. This next-generation version introduces the all-new FIT System, delivering a more athletic, locked-in feel while staying true to the DNA that made the Accel a staple of skateboarding.\u003c\/p\u003e\n\n\u003cp\u003eDesigned to sit between classic bulk and modern precision, the Accel FIT offers a snug, secure feel that moves naturally with your foot. An internal bootie construction wraps the midfoot and forefoot, reducing slippage and creating a closer connection between skater, shoe, and board.\u003c\/p\u003e\n\n\u003cp\u003eClosed-cell foam pods in the tongue and heel eliminate dead space, while hidden internal lace loops allow for added lace protection and an even more secure lockdown. In high-wear areas, a triple-stitched ollie pad and reinforced heel with molded TPU support provide durability and stability where it matters most.\u003c\/p\u003e\n\n\u003cp\u003eUnderfoot, a full-length EVA midsole and removable EVA insole deliver cushioning and impact protection for long sessions, while the 400 NBS rubber cupsole offers reliable grip, boardfeel, and longevity.\u003c\/p\u003e\n\n\u003cp\u003eA refined evolution of a true classic. Familiar at first glance, but tuned for modern skateboarding. 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In high-wear areas, a triple-stitched ollie pad and reinforced heel with molded TPU support provide durability and stability where it matters most.\u003c\/p\u003e\n\n\u003cp\u003eUnderfoot, a full-length EVA midsole and removable EVA insole deliver cushioning and impact protection for long sessions, while the 400 NBS rubber cupsole offers reliable grip, boardfeel, and longevity.\u003c\/p\u003e\n\n\u003cp\u003eA refined evolution of a true classic. Familiar at first glance, but tuned for modern skateboarding. 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